Podseeker Blog

Tips and resources to power up your podcast PR, advertising and marketing campaigns.

Latest Articles

Guides

How to Become a Podcast Booking Agent

How to become a podcast booking agent: the skills, the workflow, how to get clients, and the honest realities of the job

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Guides

Why Your Podcast Pitches Aren't Landing

Your podcast pitches aren't landing. It's not bad luck. It's probably one of these three mistakes. Here's how to fix it.

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Guides

How to Pitch Clients to Podcasts: A PR Pro's Guide

A PR pro's guide to pitching clients to podcasts. When to personalize, when to template, and why relationships win.

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Guides

How to Find Niche Podcasts for PR Outreach

Stop chasing big shows. Niche podcasts with aligned audiences deliver more value and are easier to book for your clients

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Guides

How to Build Long-Term Relationships with Podcast Hosts

In an AI world, relationships are your moat. How to build lasting connections with podcast hosts for repeat bookings.

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Guides

How Much Does a Podcast Booking Agency Cost?

Podcast booking agencies charge $1,500-$5,000+/month. Here's what they deliver and how PR teams get similar results.

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Guides

AI Audio Cleaning Tools for Podcasts (And Why PR Teams Should Care)

AI audio cleaning tools for podcasts and why PR teams managing guest placements should understand post-production.

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Guides

Do Podcast Guests Get Paid? What PR Professionals Should Know

Do podcast guests get paid? Almost never. Here's why that's actually a good thing and how to make the value exchange wor

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Guides

How to Find Out How Many Listeners a Podcast Has

How to estimate podcast listener numbers for PR outreach: why exact counts are hidden and what to use instead.

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Guides

How to Manage Podcast Outreach for Multiple Clients

How to manage podcast outreach for multiple clients without losing track, dropping follow-ups, or burning contacts.

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Guides

Why One Strategic Podcast Placement Beats Fifty Generic Ones

One strategic podcast placement can outperform 50 generic ones. Here's what targeted outreach actually looks like.

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Guides

Podcast Outreach Isn't Broken. Mass Pitching Is.

Mass podcast pitching is broken. Here's what actually works instead, backed by data and what hosts are saying out loud.

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Guides

Podcast Pitch Templates and AI Prompts That Actually Get Replies

Podcast pitch templates and AI prompts for PR pros: what actually gets replies in 2026 and the workflow behind it.

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Guides

Podcast Pitch Follow Up: How to Keep Outreach Moving Without Being Annoying

How to follow up on podcast pitches without being annoying: timing, templates, and systems that keep outreach on track.

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Guides

How to Use Podseeker: The Complete Guide for PR Professionals

A complete walkthrough of Podseeker for PR pros: from finding podcasts to pitching, follow-ups, and getting booked.

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Guides

What Podcast Hosts Actually Want in a Guest Pitch

What podcast hosts actually want in guest pitches: the patterns, preferences, and pet peeves straight from hosts.

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Guides

The Fastest Way to Get Podcast Contact Information

How to find podcast contact info fast: free methods, common pitfalls, and what PR pros actually use in 2026.

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Guides

The Best Podcast Booking Tools for PR Professionals (2026)

Podcast booking tools for PR pros in 2026: honest reviews of what works, what doesn't, and how to choose.

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Guides

AI Agents Are Coming for Podcast Outreach. Here's What That Means for PR Pros.

AI agents can automate podcast pitching. But when every inbox is flooded with AI noise, human judgment wins.

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Guides

Podcast Guest Release Forms: What PR Professionals Should Know

A practical guide to podcast guest release forms and how they fit into a professional outreach workflow.

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Guides

How to Run a Podcast PR Campaign

How to run a podcast PR campaign step by step. Strategy, list building, pitching, follow-ups, and measuring results.

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Guides

How to Build a Podcast Media List

How to build a podcast media list that works. Organization strategies, what to track, and maintaining lists over time.

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Guides

Podcast Outreach vs. Traditional Media: What's Different

Podcast outreach vs. traditional media PR. How the two channels differ in depth, trust, cost, and workflow.

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Guides

How to Create a Client One-Sheet for Podcast Booking

How to create a client one-sheet for podcast booking. What to include, design tips, and mistakes to avoid.

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Guides

How to Research a Podcast Before Pitching

How to research a podcast before pitching. What to look for, where to find it, and how to use it to write better pitches

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Guides

How to Prepare Clients for Podcast Interviews: A Framework for PR Professionals

A PR pro's framework for podcast media training. How to research, prepare, and coach clients for interview success.

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Guides

How to Choose a Podcast Search Tool for PR Outreach

Consumer apps aren't built for PR. Here's what to look for in a podcast search tool and how the leading options compare.

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Resources

The PR Pro's Resource List: Essential Tools & Guides for 2026

The essential PR tools for 2026. Covering podcast outreach, media databases, monitoring, writing, and more by category.

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Guides

How to Filter Podcasts for PR Outreach

170,000 active podcasts exist. Here's how to filter for shows that take guests, are reachable, and match your client.

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