If you’re a PR professional keeping tabs on podcast trends, you’ve probably noticed the Huberman Lab podcast’s impressive roster of sponsors. Host Andrew Huberman – a Stanford neuroscientist turned influential podcaster – has attracted a lineup of top health, wellness, and tech brands. From AG1 (Athletic Greens) to Eight Sleep and BetterHelp, Andrew Huberman’s sponsors align perfectly with his audience’s interests. And that’s no coincidence. These sponsorships hold valuable insights into the growth of podcast marketing – insights that PR pros can learn from and leverage.
In this post, we’ll explore Andrew Huberman’s sponsor list and why it matters for PR and marketing. We’ll also look at stats on the rise of podcast influencer marketing, and compare how tools like Podseeker stack up against alternatives (ListenNotes, Podchaser, Rephonic) to help PR teams get clients booked on the right podcasts. Let’s dive in!
Andrew Huberman Sponsors: Who They Are and Why They Matter
Andrew Huberman’s sponsors represent a “dream team” of brands targeting health-conscious, performance-driven audiences. As of early 2025, the Huberman Lab podcast had partnered with about 25 companies since its 2021 launch. Here are some of the notable sponsors backing the show:
- AG1 (Athletic Greens) – All-in-one nutritional supplement drink.
- LMNT – Electrolyte hydration mix (branded as Element).
- Eight Sleep & Helix – High-tech mattress and sleep optimization brands.
- Whoop – Fitness and health tracking wearable.
- InsideTracker – Personalized health analytics service.
- BetterHelp – Online therapy platform.
- Wealthfront – Automated investing and finance management.
What do all these brands have in common? They fit Huberman’s niche. His podcast focuses on science-based tips for health, fitness, and mental performance, and the sponsors reflect those themes. In fact, Huberman leverages his audience’s interests in wellness and tech to “gain sponsorships that hit the sweet spot of evidence-based health and fitness products”. The audience trusts his advice, so brands know a partnership with Huberman carries weight. In other words, companies sponsor Huberman’s show because they see an engaged, like-minded audience who will pay attention to his endorsements.
For PR professionals, this underscores a key lesson: alignment is everything. When a podcast’s content and audience demographics line up with a brand’s message, sponsorships feel natural rather than forced. Huberman often personally uses or at least deeply understands the products he promotes (he’s famously been drinking AG1 since 2012) – lending authenticity that today’s audiences crave. This authentic alignment is exactly what makes podcast influencer marketing so powerful compared to generic ads.
Podcast Marketing Is Booming (and Huberman’s Sponsors Prove It)
The growth of Andrew Huberman’s sponsor roster isn’t just about one podcast – it’s part of a much larger boom in podcast marketing. Consider these eye-opening industry stats:
- Massive Audience Reach: Podcasts have exploded into mainstream media. Over 500 million people worldwide now listen to podcasts, making them one of the most influential PR channels today. In the U.S. alone, 98 million Americans tune in weekly and the average listener consumes 8+ episodes per week. This surge in listenership has attracted advertisers in droves.
- Engaged, Trusting Listeners: Podcast audiences aren’t passive – they’re highly engaged. About 64% of consumers pay full attention to podcast ads, and an astonishing 95% of regular listeners take action after hearing a host’s message. It’s no wonder brands love podcast sponsorships: roughly 55% of podcast fans have purchased an item advertised on a podcast. In the words of one ad exec, even the most engaged other channels “don’t get close to podcasting” in terms of audience attention and trust.
- Soaring Ad Investments: Money follows attention. Podcast ad revenue crossed $1 billion for the first time in 2021 and is expected to hit $2.5 billion by 2024, a 20x increase since 2015. Brands big and small are pouring budgets into podcast influencer marketing. Notably, Huberman sponsor BetterHelp (the online therapy app) was the single largest podcast advertiser in the U.S. in 2021 – spending $35.7 million on podcast ads in just the first half of that year.
All this paints a clear picture: podcasts are now a cornerstone of influencer marketing. A host like Andrew Huberman isn’t just a content creator; he’s an influencer with a devoted following, and sponsors recognize the ROI of tapping into that influence. For PR pros, the takeaway is that securing podcast exposure – whether through paid sponsorships or earned media (guest appearances) – can yield huge benefits in reach and credibility.
PR Takeaways: For sponsorships or guest appearances to succeed, alignment is everything. Choose podcasts whose audience and topic fit your brand’s story, because trust and authenticity drive listener engagement. Podcasts’ long-form format also allows deeper storytelling than a quick media hit, so use that time to provide real value. And remember, with the majority of podcasts open to guest interviews, there are countless opportunities to get your clients featured if you have the right approach.
Related: Podcast Pitch in 2025: Emerging Trends, Best Practices, and Mistakes to Avoid for PR Pros
Podcast Outreach Tools: How Podseeker Helps You Get Booked
To ride the podcast marketing wave, PR pros need to efficiently discover relevant shows and pitch their clients as guests. Manually scouring Apple Podcasts or hoping for random opportunities isn’t going to cut it – especially when top podcast hosts are inundated with pitches. Dedicated podcast search and outreach platforms can make this process easier. Platforms like ListenNotes, Podchaser, and Rephonic can help with podcast discovery, but each has limitations for PR outreach. ListenNotes is a quick search engine (great for finding episodes, but lacking PR-specific tools beyond basic contact info). Podchaser boasts a massive community-driven database (rich data on shows and creators, yet it can be overwhelming without a focus on bookings). Rephonic provides deep analytics and nifty visual graphs (useful for market research, though overkill when you just need to pitch guests fast).
In contrast, Podseeker is purpose-built to streamline the journey from finding a podcast to actually getting your client booked on it – with features like:
- Advanced Search Filters: Quickly find podcasts that match your criteria – filter by topic category, show activity (only currently active shows), audience size, location, and even guest-friendly status.
- All-in-One Contact Info: Get each podcast’s outreach details in one view. Podseeker provides verified email addresses, contact forms, and social links for the show.
- Built for Outreach Efficiency: Manage your podcast targets with built-in media lists and team collaboration tools. You can save shows, track who you pitched, export contact data, and even leverage AI-assisted pitch templates.
By comparison, the other platforms have their merits – some emphasize community discovery, others provide deep analytics – but Podseeker’s strength is turning podcast discovery into actionable outreach. We streamline the path from finding a relevant podcast to actually getting in touch with the host. As a PR professional, that means less time wading through data and more time landing your clients those valuable guest spots.
Embrace the Podcast Revolution in PR
For PR pros, the rise of podcasts is an invitation – a chance to get your clients in front of engaged audiences, whether through paid sponsorships or (more cost-effectively) guest interviews that build trust.
The podcast boom is only accelerating, and PR teams that embrace it will gain an edge. Whether you learn from Huberman’s playbook of aligning brands with the right shows, or use a tool like Podseeker to streamline guest bookings, now is the time to dive in.
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