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DOGEcasts: Musk & Ramaswamy Revolutionize Gov Communication

Elon Musk and Vivek Ramaswamy are spearheading a new initiative called DOGE along with the podcast DOGEcasts.

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HARO Discontinued? Here Are the Best Alternatives

Cision, the company that acquired HARO back in 2014, has announced plans to shut down the platform along with Connective

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Trump's PR Strategy: Podcasts, Social Media, and Sounding American

Trump clinched the 2024 presidential election by reaching to Americans directly, sounding American via podcasts.

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Talk Shows Taper Off In Popularity, Making Way For Podcasting

In the same time that we're seeing late night talk shows decline, we're also seeing podcasting make an insurgence.

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Do Paywalls Really Work: A Podcasting Perspective

Paywalls get a pretty bad rap, but do they really work? We investigate the pros and cons of paywalling content.

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YouTube’s New Feature: What’s The Hype About?

YouTube's new feature, Hype, is here to boost small creators on a platform that has historically favored large creators.

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YouTube: The Next Big Podcast Platform

YouTube has risen to become the most used platform for listening to and watching podcasts. How did that happen?

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Increase In Podcast Ad Load: Explanation and Implications

You're not mistaken, there are more ads on podcasts now than ever. What does this mean for advertisers and shows?

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Where Is The Podcasting Industry Headed?

Dive into emerging podcast trends and IAB insights. See what the future holds for the podcasting industry here.

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Choices, Choices: How to Find the Right Podcast For Your Client

How do we choose which podcast to book for our client? What factors should I be considering when booking podcasts?

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Why You Should Book Podcasts & Get Behind the Mic

With podcasting being the new in thing, what merits does this new medium hold for those looking to expand their reach?

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Tuning In: How PR Firms Can Score Big with Sports Podcasts

Sports fans are a unique breed. They dedicate an impressive 6.5 hours daily to consuming audio content.

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Podcast Metrics: Evolving with IAB’s v2.2 Standards

This version tightens requirements around handling download anomalies and brings clarity with updates

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Spotify’s IAB Exit: The Impact on Podcast Measurement

Spotify exits IAB, impacting podcast metrics, analytics, and measurements. What's next for the industry?

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Top Podcast News PR Agencies Should Know for April 2024

This post provides a curated list of crucial podcast news and trends for PR agencies to stay ahead in 2024.

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