How to Contact Podcasts in 2025

How to Contact Podcasts: A Guide to Standing Out and Building Relationships

Popular podcasts get flooded daily—emails, DMs, spam, you name it. And with AI tools popping up everywhere, the noise is only going to get louder. If you want to pitch your clients to podcasts and actually get noticed, you’ve got to stand out. I’m here to walk you through how to do just that.

This isn’t a quick fix—it takes time. At its core, getting booked on podcasts is about relationships, and building trust doesn’t happen overnight. But with the right approach, you can connect with podcast hosts in a way that feels authentic and gets results. Here’s my take on how to make it happen, based on what I’ve learned working with Podseeker, a podcast search engine and database designed to help folks like you find podcast contacts and book clients.

Start with the Right Tools: Finding Podcast Contacts

First things first: you need a solid way to find podcast contacts. I’ll admit, I’m biased—we built Podseeker for exactly this purpose—but there are other options out there. A quick Google search will turn up a few podcast databases worth checking out.

Here’s why a good database matters:

• Fresh Data is Key: Podcast info changes constantly—hosts update emails, switch platforms, or tweak their contact preferences. A reputable database stays on top of this with daily updates.
• More Than Just Emails: At Podseeker, we pull contact details straight from podcast websites—public, legal info like emails, socials (Twitter, LinkedIn, Instagram, YouTube), and even contact forms. Some podcasts love forms because they cut down on spam and tie neatly into their workflows.
• Context is Everything: What sets Podseeker apart is that we don’t just hand you a list of emails. We give you the context—who’s behind the show and what they’re about—so you can tailor your pitch to the right person with the right message.

Think of it like having a map before you start driving. You wouldn’t just guess your way to a destination, right? Same deal here—start with solid intel.

Craft a Pitch That Grabs Attention

Once you’ve got your podcast contacts, it’s time to reach out. But a generic “Hey, my client’s great” email? That’s not going to cut it. You need a pitch that feels personal and relevant.

With Podseeker, we’ve got this AI pitch feature I’m pretty excited about. It takes your client’s profile and blends it with the podcast’s content to create something tailored. It’s not about rewriting your pitch—it’s about finding common ground so your message clicks. Your voice stays intact; we just tweak it to fit the show.

Nicole, a podcast booking agent, summed it up nicely:

“I LOVE how it has a more personalized intro. That’s been my biggest challenge. It’s also great for crafting personalized pitches using the content I give it. What I love about it the most is that it doesn’t add stuff—it actually tweaks my suggestions to fit the podcast. (I try to use Claude.AI, but it often adds things I’m not sure the client wants to say.)”

The takeaway? Make it about them—the podcast host—and how your client fits into their world. That’s what opens doors.

Show, Don’t Tell: Let the Numbers Speak

When you’re drafting that pitch, skip the vague fluff. Saying your client is “world-renowned” is fine, but it’s way more compelling to show the proof. Numbers and real evidence catch eyes and stick in minds.

Here’s how to do it:

• Drop the Stats: If your client has 1M followers, $100M in sales, or $10B in assets under management—whatever metric matters in your industry—lead with that. It’s instant credibility.
• Use Social Proof: Nothing says “trustworthy” like a stamp of approval from others. If your client’s been featured in big publications, worked with recognizable brands, or has glowing testimonials, weave that in. It’s like a shortcut to legitimacy.
• Add If You’ve Been on Other Shows: Have your client been a guest on other podcasts? Mention it! Dropping names of reputable shows they’ve appeared on signals they’re vetted and worth hearing from. It’s a quiet flex that says, “I’ve done this before, and I’m good at it.”
• Build a Media Kit: We’re working on something at Podseeker to make this easier—a slick, shareable media kit you can attach to your pitch. It’s like a resume for your client that says, “Here’s why I’m worth your time.”

Hosts don’t want to be told someone’s great—they want to see it. Give them something concrete to latch onto, and they’ll perk up fast.

Outreach Wrap-Up: It’s About Precision and Personality

So, outreach boils down to two things: finding the right person to contact and crafting a pitch that’s memorable. Nail those, and you’re off to a solid start. But there’s more to it—let’s talk about what not to do and how to keep the conversation going.

Common Mistakes to Avoid

I’ve seen plenty of pitches crash and burn, and it’s usually the same culprits. Here’s what to steer clear of:

• Generic Templates: Blasting the same email to thousands of podcasts? It’s obvious, and it’s annoying. Hosts can smell a copy-paste job from a mile away.
• Hiding Behind Burner Emails: Hot take—use your real email. If your pitch is solid, the content aligns, and it’s a win-win, there’s no reason to dodge accountability with an alt account. You’re not spamming; you’re offering value. Own it.

Here’s the flip side: podcast hosts want great guests. We get emails all the time at Podseeker from hosts asking how they can use our tool to find the right people. The problem? They’re drowning in spam instead. Be the signal, not the noise.

The Art of Following Up

Good podcasts—especially the popular ones—are busy. If you don’t hear back right away, don’t sweat it. Following up is your friend, but there’s a knack to doing it right.

• Keep It Gentle: You’re not pestering—you’re politely reminding them you’re around. A short, friendly nudge can work wonders if your pitch was a good fit to begin with.
• Play the Long Game: Top shows often have a backlog of guests lined up. This isn’t a one-and-done; it’s about building a relationship over time.
• Engage Beyond Email: Follow them on social media, comment on their posts, stay in the loop about their industry. We’re cooking up something at Podseeker to help with this—think of it as a way to stay connected without being pushy.

Patience pays off. Hosts appreciate persistence when it’s respectful and relevant.

Wrapping It Up: Your Path to Podcast Success

There you have it—my guide to contacting podcasts and getting your clients booked. It’s about starting with the right tools (like Podseeker, if I do say so myself), crafting a pitch that pops, showing real value, and following up like a pro. Relationships take time, but with a little effort and the right approach, you’ll be the one cutting through the noise.

Got thoughts or questions? I’d love to hear how you’re tackling podcast outreach—drop me a line at oky@podseeker.co!

PS: Related reading: Fastest way to get podcast contact information.