Content writer specialising in marketing
Who is the IAB, why do they matter? Here's why advertisers should pay attention to the Interactive Advertising Bureau.
YouTube has risen to become the most used platform for listening to and watching podcasts. How did that happen?
With podcasting being the new in thing, what merits does this new medium hold for those looking to expand their reach?
Dive into emerging podcast trends and IAB insights. See what the future holds for the podcasting industry here.
You're not mistaken, there are more ads on podcasts now than ever. What does this mean for advertisers and shows?
In the same time that we're seeing late night talk shows decline, we're also seeing podcasting make an insurgence.
Paywalls get a pretty bad rap, but do they really work? We investigate the pros and cons of paywalling content.
Gen Zs are unlike any other generation preceding them. This is how to decipher them, understand them, and speak to them.
YouTube's new feature, Hype, is here to boost small creators on a platform that has historically favored large creators.
Momentous struck gold in their brand deal with Andrew Huberman. How did they do it, and how can we learn from them?
How do we choose which podcast to book for our client? What factors should I be considering when booking podcasts?
