Enya Tan

Marketing Specialist

Content writer specialising in marketing

Latest Articles by

Enya Tan
News

YouTube: The Next Big Podcast Platform

YouTube has risen to become the most used platform for listening to and watching podcasts. How did that happen?

Read Article
News

Why You Should Book Podcasts & Get Behind the Mic

With podcasting being the new in thing, what merits does this new medium hold for those looking to expand their reach?

Read Article
News

Where Is The Podcasting Industry Headed?

Dive into emerging podcast trends and IAB insights. See what the future holds for the podcasting industry here.

Read Article
News

Increase In Podcast Ad Load: Explanation and Implications

You're not mistaken, there are more ads on podcasts now than ever. What does this mean for advertisers and shows?

Read Article
News

Talk Shows Taper Off In Popularity, Making Way For Podcasting

In the same time that we're seeing late night talk shows decline, we're also seeing podcasting make an insurgence.

Read Article
News

Do Paywalls Really Work: A Podcasting Perspective

Paywalls get a pretty bad rap, but do they really work? We investigate the pros and cons of paywalling content.

Read Article
Guides

How To Advertise to Gen Zs: The Ultimate Guidebook

Gen Zs are unlike any other generation preceding them. This is how to decipher them, understand them, and speak to them.

Read Article
News

YouTube’s New Feature: What’s The Hype About?

YouTube's new feature, Hype, is here to boost small creators on a platform that has historically favored large creators.

Read Article
Resources

IAB, Explained

Who is the IAB, why do they matter? Here's why advertisers should pay attention to the Interactive Advertising Bureau.

Read Article
Resources

Sponsorships Done Right: A Case Study in Momentous and Andrew Huberman

Momentous struck gold in their brand deal with Andrew Huberman. How did they do it, and how can we learn from them?

Read Article
News

Choices, Choices: How to Find the Right Podcast For Your Client

How do we choose which podcast to book for our client? What factors should I be considering when booking podcasts?

Read Article