Every time someone shares public info about a podcast, I get a little giddy here at Podseeker. We’re a podcast database and search engine, so data and analytics are our bread and butter. It’s not just about numbers for us; it’s about helping our customers - folks like PR pros and marketers - find the right podcasts to pitch their clients and land those coveted guest spots. So, when Sam Parr recently dropped some stats about his podcast Moneywise, I couldn’t wait to dig in and see how it stacks up with what we’ve got in our system.
Breaking Down the Moneywise Numbers
Sam shared some fascinating details in a LinkedIn post about Moneywise. Here’s what he revealed:
Lifetime average episode downloads hover around 32,000, including YouTube views.
Ad sales revenue sits at $104,400.
This is gold for someone like me who’s obsessed with podcast insights. Over at Podseeker, we’ve got our own estimates for Moneywise as of March 19, 2025. Our data pegs their monthly listeners between 11,000 and 19,000. When I cross-checked this with the first-seven-day download numbers Sam shared in a spreadsheet, it lines up beautifully. Here’s what they reported for downloads in the FIRST 7 DAYS:
13,046
12,114
17,878
16,222
10,963
These figures fit snugly within our 11K to 19K range. Most podcast downloads tend to spike in the first week, so seeing this consistency feels like a small win. It’s a reminder of why I love working with a podcast search engine like Podseeker - the data just clicks.
Ad Revenue
Now, let’s talk money - ad money, that is. Sam mentioned $104,400 in ad sales revenue, though it’s not clear if that’s for this year or the past one. Either way, it’s intriguing. Our algorithm at Podseeker estimates Moneywise’s ad rates at about $350 per 30-second spot. For a typical podcast with 4 to 8 ads per episode, that works out to roughly $1,500 to $3,000 per episode. If they’re dropping one new episode a week, over a year, that’s about $75,000 to $150,000.
Sam’s $104,400 falls right in that ballpark, which makes me think our estimates are on the money :). But here’s where it gets interesting. Moneywise is a financial podcast targeting high-net-worth individuals. That niche tends to command higher ad rates than your average show. Financial podcasts often attract advertisers willing to pay a premium, and the same goes for personal finance channels on YouTube. Higher CPMs (cost per thousand impressions) aren’t unusual here, so their revenue could easily lean toward the upper end - or even beyond.
Why This Matters to Me (and Podseeker)
I find it endlessly fascinating when podcasters pull back the curtain like this. Podcast numbers are notoriously hard to come by. Most creators keep their stats close to the chest, and I get it - it’s their business. But at Podseeker, we thrive on this kind of transparency. Our whole mission is to build the best podcast database out there, packed with reliable data and analytics.
For our customers, this isn’t just trivia. They rely on us to pinpoint podcasts that match their clients’ goals - whether it’s audience size, niche, or ad potential. Say you’re pitching a financial expert to Moneywise. Knowing their downloads average 32,000 and their audience includes high-net-worth listeners? That’s a powerful hook. Pair that with our search tools, and you’ve got a solid lead gen strategy.
Final Thoughts
Sam Parr’s Moneywise numbers are a great example of why I’m so hooked on this space. Podcasting isn’t just about storytelling or entertainment - it’s a data-driven game, too. Here at Podseeker, we’re all about turning that data into something actionable. Whether you’re a marketer hunting for the perfect podcast or just a curious soul like me, there’s something satisfying about seeing the pieces come together. So, next time someone shares their podcast stats, you’ll know where to find me - geeking out and plugging it into our database!
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