Top Tips for PR Pros to Find the Perfect Podcasts in 2025

If you’re in PR, you already know that podcasts can be a goldmine for getting client stories in front of the right audiences. Below are my top tips for leveraging Podseeker to find active shows, refine your search, and collaborate with your team in the most effective way.

1. Filter for Active Podcasts That Welcome Guests

One of Podseeker’s best features is its built-in filter system, tailored specifically for PR professionals:

• Active podcasts: Ensure you only see shows that regularly produce content.
• Shows that take guests: Skip podcasts that never feature external speakers.
• Optional email filter: While it’s tempting to focus on shows that list emails, remember that Podseeker also provides links to each podcast’s contact page. Sometimes filling out an online form can be more direct than sending cold emails.

These filters help you avoid spending time on podcasts that are either out of commission or closed off to new guest interviews.

2. Exclude Specific Topics

The ability to exclude certain topics is a game-changer, especially when you need to fine-tune your outreach:

• Want to find podcasts about spirituality but avoid certain religions like Christianity, Islam, or Judaism? Simply add those to the exclusion list.
• This helps you zero in on more specific, niche shows—essentially finding the “needle in a haystack.”

By using exclusions, your search becomes laser-focused, revealing only the most relevant podcasts for your client’s expertise or interests.

3. Further Niche Down with Other Filters

Even with exclusions, you might end up with a longer list than you’d like. If that happens:

• Filter by location: Target U.S.-based real estate or finance podcasts if your client’s expertise is bound by regional regulations or laws.
• Audience size: Aim for shows with a particular listener count that matches your client’s aspirations.
• Podcast age: Select shows that have been around for more than a year. Experienced hosts with loyal audiences are often more dependable, and their platforms are less likely to fizzle out.

Don’t be afraid to stack multiple filters—this layered approach is how you get from a massive list to a carefully curated set of viable targets.

4. Use Sorting Features to Prioritize Targets

Once you’ve narrowed down your list, Podseeker’s sorting tools help you decide which shows deserve your immediate attention:

• Sort by audience size: Focus first on shows with the biggest listenership to maximize potential reach.
• Sort by latest episode: Active podcasts releasing recent content may be more open to new guests.
• Sort by social media following: Hosts with large YouTube or Instagram followings often have more influence.
• Combine sorts: For instance, sort by audience size and then filter by “latest episode” to find both wide reach and recent activity.

By prioritizing high-impact shows, you ensure your pitch hits the right targets at the right time.

5. Collaborate with Your Team Using Media Lists

Finding podcasts is just the first step. Organizing and collaborating on your outreach plan is equally important:

• Team media lists: Within Podseeker, you can create and share media lists with your team.
• Assign priorities: Have one list for high-priority podcasts and another for more niche or moderate options.
• Add or remove shows: Team members can quickly update the lists, making the workflow seamless and cutting down on endless email exchanges.

This structured approach ensures everyone is on the same page and nothing falls through the cracks.

6. Tap into Podseeker’s Concierge Service

Sometimes you need expert hands to do the searching for you:

• Concierge requests: Get help finding the top five podcasts in a specific region or request a list of hard-to-find contact information.
• Save time: Hand off the more time-consuming tasks to people who work with these tools daily.

With Podseeker’s concierge service, you can focus on crafting the perfect pitch while leaving the groundwork to professionals who know exactly how to navigate the platform.

Final Thoughts

Using a robust podcast finder like Podseeker allows you to cut through the noise and find shows that truly fit your client’s niche. Once you’ve leveraged the filters, sorting features, and collaborative tools, you can move on to pitching—and hopefully—getting booked on those shows.

You can try Podseeker with a 3 days free trial!