As a PR professional, you’re likely no stranger to media appearances—television segments, newspaper interviews, and the occasional spot on a digital news show are all standard fare. But podcast interviews? That’s a different game altogether. Unlike traditional outlets, podcasts often involve a lengthy, free-flowing conversation. Hosts can veer off-script, ask unexpected follow-ups, and dive deep into topics you never even considered. This medium can feel more personal, and while that authenticity is a huge plus, it also means you need to fine-tune your approach.
So how do you prepare for a format where the questions aren’t neatly bullet-pointed and the tone could shift on a dime? Let’s break it down.
Why Podcast Media Training Matters
When you sit down for a TV interview, you know it’ll run just a few minutes. You rehearse your key talking points and deliver them as cleanly as possible. But a podcast interview might last for an hour—or even two! Being “on” for the entire length can feel daunting. This is where podcast media training comes in.
Embrace Authenticity: Long-form conversations encourage a more laid-back vibe. Audiences have noted that even A-list celebrities and politicians might start off sounding stiff, only to loosen up a few minutes in, revealing their true personalities. This isn’t a bad thing; in fact, it’s often what listeners want. At the same time, you still need a level of polish and preparedness. It’s about finding that sweet spot between rehearsed and relatable.
Preparation Is Still King
Just because the format is casual doesn’t mean you should slack on research. If anything, preparing thoroughly will help you navigate unexpected twists and turns, ensuring you come across as knowledgeable and confident. Before you even think about stepping into the studio or hopping on a Zoom call, do your homework.
1. Get to Know the Show:
Use a Podcast Database: Start by exploring a reputable podcast database. A simple podcast search can help you quickly pinpoint the show’s format, tone, and audience. For example, some podcasts (think Joe Rogan) are known for free-flowing, wide-ranging discussions, while more niche business shows stick to a structured Q&A format. Either way, understanding the host’s style will let you anticipate what’s coming.
You don't want to be like Bobby Lee who went on The Iced Coffee Hour podcasts without knowing that it's a "money" show. It's actually hilarious and maybe a publicity stunt ;)
Study the Vibe: Check out a few sample episodes. Is the show serious, comedic, or somewhere in between? For instance, The Iced Coffee Hour tends to lean into personal finance, bringing a slightly more serious edge to their conversations. Meanwhile, a comedian’s podcast might be a chaotic, “anything-goes” environment. Knowing this sets the stage for how you’ll present yourself.
2. Research Past Guests and Topics:
Take note of who’s been on the show before. If you see overlap with guests you admire or with whom you share industry connections, you’re in good company. At Podseeker, for example, you can quickly glimpse a podcast’s guest list, recent topics, and overall direction. It’s an efficient way to understand the kind of conversation you’re likely walking into.
For instance, The Iced Coffee Hour’s recent guests include Chris Voss, BBNo$, Codie Sanchez, Patrick Bet-David, and Ben Shapiro—an eclectic mix. Observing their discussions can give you a sense of what the host is comfortable talking about and how deep they tend to go on certain subjects.
3. Listen, Watch, and Learn:
If the podcast has a video version, watch an episode or two. Pay attention not just to what’s said but how it’s said. Notice the host’s body language, pacing, and style. If it’s audio-only, give it a listen with an ear for tone, cadence, and how much the host interjects or lets the guest speak freely. The more familiar you are with their approach, the easier it will be to bring your A-game.
Practice Makes Perfect
1. Run a Pre-Interview Simulation:
Before the big day, try a mock interview. Recruit a colleague to play the host, hitting you with potential curveball questions. Practice pivoting gracefully if the topic shifts unexpectedly. A few dry runs can help you feel at ease when the recording light goes on.
2. Prepare Your Talking Points (But Don’t Overdo It):
Jot down the key points you want to cover—your core message, brand values, or the “headline-worthy” sound bites you’d love to see quoted. For instance, if you’re appearing on a personal finance show, think through how you’ll answer common money-related questions: Where are your assets allocated? How do you diversify? How do you balance risk and reward? Decide how specific you’ll get—are you comfortable sharing exact figures, or do you want to stick to general principles?
3. Expect the Unexpected:
Podcasts thrive on curiosity and exploration. A question about your investment strategy could lead to a discussion on taxes, retirement planning, or even cryptocurrency’s role in modern portfolios. Stay flexible. If a topic emerges that you haven’t prepared for, take a beat, gather your thoughts, and respond as calmly and thoughtfully as possible.
Handling Missteps Gracefully
No matter how prepared you are, you might say something that feels off. Maybe you used a phrase you regret, or your tone came across as dismissive. Mistakes happen. The beauty of a recorded conversation is that sometimes you can ask the host for a brief “redo.” If something truly makes you uncomfortable, it never hurts to politely say, “Could we clarify that last point?”
For example, let’s say you’re skeptical about crypto and accidentally sound condescending. Instead of leaving the impression that crypto enthusiasts are misguided, request a quick reset and reframe your answer. Emphasize objective points—crypto’s volatility, its unproven status compared to more traditional assets—without belittling anyone. This approach maintains your credibility and ensures you’re communicating thoughtfully.
Putting It All Together
Podcast interviews let you show more personality, depth, and nuance than a standard media hit. With the right preparation, you can come across as genuine without losing your professional edge. Leverage a podcast database or use a targeted podcast search tool to understand the show’s dynamics in advance. Then, rehearse talking points, anticipate tangents, and practice handling unexpected questions. Doing so will help you not only survive the long-form interview but truly shine in it.
In the end, your goal is to sound informed, confident, and genuinely engaged. That’s what resonates with audiences—and what will make your next podcast appearance a memorable success.
Try us risk free with our 7-days money back gurantee
