How To Find Podcasts

1. Podseeker

Podseeker is a dedicated podcast search and database tool designed with PR professionals in mind. Its primary focus is to help you discover podcasts that are the ideal fit for your messaging and get you booked on them. What sets Podseeker apart is its ability to search using any topic while allowing you to exclude those you're not interested in. This level of customization ensures that you zero in on the most relevant podcasts for your niche.

You can explore top podcasts through their Podcast Directory or check out the Podcast Rankings to see what's trending. For instance, when I searched for podcasts covering both real estate and personal finance, Podseeker delivered a refined list:

1. The Burn Your Mortgage Podcast
2. The Military Millionaire Podcast
3. The LearnLikeaCPA Show
4. Mountain Money
5. Money Girl

This list beautifully combines elements of real estate with personal finance, showcasing podcasts that are likely to resonate with audiences interested in both areas. One of the standout features is the ability to use filters to target your specific niche further. For example, you can exclude categories like "Politics" to ensure the shows you find are strictly focused on money matters without any political overtones.

2. ChatGPT

Artificial intelligence has made its way into the podcast search arena with tools like ChatGPT. This conversational AI assistant can provide personalized recommendations based on your queries. I asked, "What are some good podcasts that cover real estate and personal finance?" and here's what ChatGPT suggested:

1. BiggerPockets Real Estate Podcast
2. BiggerPockets Money Podcast
3. Real Estate Rockstars
4. Listen Money Matters
5. The Ramsey Show

That's a solid lineup of podcasts known for their insightful content and industry expertise. ChatGPT's ability to understand natural language makes it a handy tool when you're looking for quick suggestions tailored to your interests.

3. Google

Never to be outdone, Google remains a go-to resource for many of us. Using the same prompt as with ChatGPT, Google provided the following recommendations:

1. BiggerPockets Real Estate Podcast
2. Planet Money
3. Afford Anything
4. Money For the Rest of Us
5. ChooseFI

Google not only lists these podcasts but often includes descriptions and reviews aggregated from third-party websites. This additional context can help you gauge whether a podcast aligns with your PR goals before diving in.

4. Apple Podcasts

Apple Podcasts has traditionally been accessible primarily to Apple users, but now it's available on the web at podcasts.apple.com. Surprisingly, their search functionality is quite robust. Using the same search terms, here are the results I found:

1. Real Estate Investing With Coach Carson
2. Financial Independence Podcast
3. The Stacking Benjamins Show
4. Barton’s Money Talk
5. Live Better Now

What I appreciate about Apple Podcasts is that their results aren't solely based on popularity. They highlight both well-known and niche podcasts, giving you a broader spectrum of options. It's a bit of a mystery how their search algorithm works, but perhaps they prioritize diversity and relevance over sheer download numbers.

5. Spotify

Following closely behind Apple in the podcasting space is Spotify. Their platform is user-friendly, and the search feature is straightforward. Here's what came up when I entered my query:

1. BiggerPockets Real Estate Podcast
2. Real Estate Rookie
3. BiggerPockets Daily
4. Real Estate Investing with Coach Carson
5. A-Ha! Real Estate Exam Prep Podcast

Spotify's results tend to lean towards the more popular podcasts, which can be both a pro and a con, depending on what you're seeking. If you're looking to tap into podcasts with a large listener base, Spotify's search might point you in the right direction.

6. Listen Notes

Listen Notes bills itself as "the best podcast search engine," and with a registered trademark to boot. Whether you find that pretentious or endearing, their platform is worth exploring. Testing it out with "real estate and personal finance," here's what came up:

1. The Personal Finance Podcast
2. Wealth Juice | Real Estate, Personal Finance, Investing
3. Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business
4. Adulting Is Easy: Making Personal Finance & Real Estate Easy
5. Easy Peasy Finance for Kids and Beginners

Listen Notes offers a diverse array of podcasts, including some that might fly under the radar on other platforms. This can be particularly useful if you're aiming to connect with podcasts that have a dedicated but perhaps smaller audience.

7. PodSearch

PodSearch aims to be the easiest way to discover podcasts on your favorite topics. However, when I searched for "real estate and personal finance," the results were limited:

1. Get Rich Education
2. Money Girl

It appears that PodSearch might not handle combined topic searches as effectively as some other tools. You might have better luck searching for one topic at a time to get more comprehensive results.

8. Podbean

While primarily known as a podcast hosting and monetizing platform, Podbean also offers podcast search capabilities. Testing it out with the same search terms yielded three results:

1. AskBP – The BiggerPockets Blog | Real Estate Investing & Personal Finance Advice
2. Adulting Is Easy: Making Personal Finance & Real Estate Easy
3. Wealth Juice | Real Estate, Personal Finance, Investing

The limited number of results suggests that Podbean's search function might not be as robust when it comes to niche combinations. However, the podcasts it does list are relevant and could be valuable additions to your outreach list.

Conclusion

Finding the perfect podcast can be a daunting task given the sheer volume available, but utilizing a mix of podcast search tools and databases can make the process more manageable. For PR professionals, tools like Podseeker offer advanced filtering options that allow you to hone in on podcasts that align closely with your niche and messaging. Whether you're seeking larger platforms with massive audiences or smaller, more focused shows, there's a tool out there that can help you find exactly what you're looking for.

In this guide, I focused on platforms that are readily accessible without the need for subscriptions or sales calls. Each tool has its strengths, and using them in tandem can provide a comprehensive view of the podcast landscape.

What tools do you use to search for podcasts? I'd love to hear your thoughts. Feel free to email me at oky@podseeker.co.

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