Why Podcast Guest Spots Are a Big Deal
Being a guest on a podcast is a great way to build your brand, share your expertise, sell your product, or just sell yourself. It’s like a megaphone for PR pros who want to get their name—or their client’s—out there in a way that feels authentic.
This article is all about finding podcasts you can pitch to be a guest on. You’ll search for shows in a specific niche and craft pitches to land those spots. It’s written as a step-by-step guide you can follow along with, no fluff. Here’s the rundown of what we’ll cover:
- Search for podcasts in a niche.
- [Optional] Create a client profile.
- Craft tailored pitches using the client profile and the latest podcast info.
- [Optional] Refine those pitches with feedback.
- Add podcasts to a media list and export it as a CSV.
Getting Started with Podseeker
A podcast database tool is your best friend for finding shows that fit your niche. Podseeker is one built specifically for PR pros like you, making it easy to discover, pitch, and book top podcasts.
First, login or sign up for a Podseeker account if you don’t have one yet. Podseeker has a free trial, so you can follow this tutorial for free.
Searching for the Right Podcasts
Let’s say you’re after health podcasts. We’ll walk through narrowing it down to your specific niche. Since you want to be a guest, we’ll focus on active podcasts that feature guests and have an email for outreach.
On the search page, type “health” and hit search.
Health is a huge topic, so the results might feel all over the place. To make them useful, let’s zero in on something more specific, like cancer research.
Narrowing Down to Health + Cancer Research
Refine the search by adding “cancer” as a keyword.
Now the results are more cancer-focused. But you’ll notice some podcasts lean toward wellness or coping with cancer, not research. If that’s your audience, awesome, you’re set!
If you’re after research and fact-based discussions, let’s keep tweaking. Scroll through and you might spot something like Inside Health by BBC Radio 4, which dives into research. Perfect. To get more like that, add the “science” category.
Now the top results shift hard toward science:
- Inside Health by BBC
- The Metabolic Link by Dr. Dominic D’Agostino
- Live Longer World by Aastha Jain
These are all about research. But keep scrolling, and you’ll still see some outliers, like Gutsy Health, which is more into holistic healing and functional medicine. If that’s not your thing, exclude the “alternative health” category. Boom, now it’s all scientific cancer talk.
Time to pitch these podcasts.
[Optional] Build a Client Profile
This part’s optional. You can skip it and jump straight to the pitch form if you want. But creating a client profile in Podseeker lets you reuse it for consistent pitching across multiple shows.
For this tutorial, let’s make a profile for Kathleen Sleeman, a recent guest on Inside Health. Open a new tab, click “Clients” in the top navbar, then “Add Client.”
Enter her name as “Kathleen Sleeman” and paste this bio:
Katherine Sleeman is a professor and researcher specializing in palliative care, with a focus on improving end-of-life care for patients with terminal illnesses. She is the Laing Galazka Chair in Palliative Care at King’s College London and an Honorary Consultant in Palliative Medicine at King’s College Hospital NHS Trust.
She has led groundbreaking research at the intersection of palliative care and policy, using large-scale data analysis to improve care for people with dementia. Her work has been supported by the NIHR Clinician Scientist Fellowship, and she has been recognized with awards such as the inaugural Women in Palliative Care award from the European Association of Palliative Care.
She plays a key role in training the next generation of palliative care professionals as the leader of the Integrated Academic Trainee (IAT) programme and as joint Academic Impact Lead for the Florence Nightingale Faculty of Nursing, Midwifery & Palliative Care.
Katherine trained in General Medicine and Oncology at Guys and St Thomas’ Hospitals and the Royal Marsden Hospital before earning her PhD in stem cell activity and estrogen receptor expression at the Institute of Cancer Research.
Her research focuses on palliative care for people with dementia, inequalities in end-of-life care, and the use of evidence in shaping healthcare policy.
Hit “Create Client.”
Pitching the Podcast
Back on the search tab, refresh the page to load your new client. Click “Create Pitch” next to a podcast like Inside Health. Under “Select Client,” pick “Kathleen Sleeman.” Her bio will auto-fill the form.
Click “Create Pitch,” and Podseeker blends her profile with the latest podcast details. Here’s what you get:
The pitch creates a personal greeting and blends the client's interests and expertise seamlessly with the podcast's information. It's very relevant so it has a higher chance of getting a response from producers and hosts. Some quotes:
Katherine could discuss topics such as the role of large-scale data analysis in improving patient care, the challenges of addressing inequalities in end-of-life care
You’ll see it ties her expertise (data analysis, end-of-life care) to recent episodes (assisted dying), while keeping it broad enough to feel natural.
Optional] Tweak the Pitch
The auto-generated pitch is solid, but you can refine it. Podseeker gets you most of the way there, and its feedback feature makes it easy to improve. Say Kathleen’s been on other BBC podcasts, like Science in Action. Add that as social proof. In the feedback box, type:
Add that Katherine has been on BBC before. She has been on their Science in Action podcast.
The updated pitch now includes:
She has also shared her expertise on the BBC’s Science in Action podcast, bringing clarity to complex health issues for a broad audience.
Now you’ve got a killer pitch to book Kathleen on more shows.
Exporting Your Podcast List
Maybe you don’t want to use Podseeker’s pitch tool, or you’ve got your own outreach system. No problem. You can bulk-add podcasts to a media list and export it as a CSV.
On the search page, check “Select All,” then click “Add selected podcasts to list.”
Name it something like “Health Cancer” and hit “Add to new list.”
Those podcasts are now saved. Flip to page two and add more if you want.
From the top navbar, go to “Lists,” click “Health Cancer,” and hit the “Export” button up top. You’ll download a CSV with all the key details, including email contacts, ready to plug into your favorite outreach tool.
Wrapping It Up
That’s it! You’ve got a straightforward way to find podcasts to guest on. Podseeker hands you the tools to make it quick and effective. If you’re curious, sign up or login and start hunting for your next podcast spot.
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